Lexus Immersive Art Experience

Multiple artists participated in the installation by Lexus during the Italian design event.

A blend of technology, luxury, and sustainability was on display at this year’s Milan Design Week as Lexus unveiled its visionary installation at two different galleries around the city, including Art Point and Art Garden in Milan. Guests were invited on a journey into the future of mobility through multiple immersive experiences, all inspired by the Lexus LF-ZC concept car. It offered an artful look into the world where innovation meets environmental consciousness, reshaping the landscape of luxury automotive design.

“Since its inception, Lexus has continually challenged the conventions of automotive luxury, striving to expand the horizons in both products and services to create unique, expectation-surpassing experiences for each customer,” said Simon Humphries, Chief Branding Officer at Lexus.

At Art Point, the installation “Beyond the Horizon” by Hideki Yoshimoto/Tangent transported visitors into a realm of next-generation mobility. Through an interplay of light and sound, Yoshimoto and Keiichiro Shibuya built an environment that blurred the lines between reality and imagination. In the middle of the installation was the LF-ZC concept acting as a symbol of what’s possible when it comes to innovation in the mobility space.

This marriage of tradition and technology was a central theme, with Yoshimoto infusing Japanese Echizen washi paper—a material with 1,500 years of history—with bamboo fibers, a homage to the LF-ZC’s sustainable construction. The result? A mammoth four-meter tall, 30-meter wide screen that showed changing visuals.

Complementing this was Keiichiro Shibuya’s “Abstract Music,” a moody soundscape that evolved in real-time from 31 speakers dotted throughout the venue. As visitors moved through the space, they become active participants in a symphony of light, sound, and automotive innovation.

“The theme of the installation, ‘Time’, comes from our belief that experience and time are inseparable concepts,” said Humphries. “Time is not something that simply passes, it’s the starting point of all special experiences. Lexus cherishes a human-centered philosophy, and we believe that providing people with unique experiences in an age where technology will allow cars to anticipate and evolve with the customer, begins with exploring the relationship between people and time itself.”

At Art Garden a secondary installation by Marjan van Aubel called “8 Minutes and 20 Seconds” offered a different perspective of Lexus’ dedication to carbon neutrality and luxury. Named after the amount of time it takes sunlight to reach Earth, this installation brought viewers into a world where energy and software blend together to redefine the boundaries of automotive design.

Van Aubel’s work transformed the concept of solar power, integrating Organic Photovoltaic (OPV) cells into a life-sized representation of the LF-ZC concept. It was an impressive sight. As visitors interacted with motion sensors, the installation came to life, with light and sound responding to their movements.

Lexus’ immersive art experience at Milan Design Week reaffirmed its commitment to pushing the boundaries of mobility innovation while embracing sustainability, luxury and art, and was well received by those in attendance.