Lexus 35 year anniversary in Canada
Celebrating 35 Years of Lexus in Canada: A Journey of Luxury and Innovation
It’s not every day a luxury brand marks 35 years of success in Canada. But Lexus has done just that. What started with two elegant sedans back in 1990 has grown into something much bigger. Lexus has become a name Canadians trust. And here in Brampton, you can feel that story unfold every time you step into a model like the RX or NX. Let’s take a moment to look back—and ahead—as Lexus celebrates this special milestone.
From Quiet Beginnings to a Big Canadian Impact
Lexus launched in Canada with just two cars, the ES 250 and the LS 400. That was in 1990. Only a few hundred were sold that year. But the spark was lit. People quickly noticed the comfort, the smooth drive, and the thoughtful design. In just a few years, the lineup grew. More Canadians got behind the wheel, and word spread that Lexus wasn’t just another luxury brand. It was something different.
Built for Canada, by Canadians
One of the most important chapters in the Lexus story happened right here in Ontario. In 2003, Toyota Motor Manufacturing Canada (TMMC) became the first plant outside Japan to build a Lexus. That’s a big deal. It meant Canadian hands were trusted to carry the Lexus name. Today, the Cambridge plant builds the NX and RX models—two of the most popular choices in the country. That’s not just good for drivers. It’s good for jobs too. Over 8,500 Canadians work at TMMC, with many more supported through suppliers.
A Lineup That Keeps Evolving
Lexus has never stopped growing. From sleek sedans to bold crossovers, there’s something for everyone now. Over the years, we’ve seen everything from the high-performance IS F to the world’s first luxury hybrid, the RX 400h. And with electrified models like the RZ 450e and NX Hybrid now in the lineup, Lexus is ready for what’s next. The brand even added a luxury yacht to its story. Yes, really. The LY 650 shows Lexus thinking far beyond the road.
Celebrating the Past, Present and Future
This year, Lexus is marking its 35th anniversary with three special events across Canada. The first took place in Quebec City, honouring the brand’s history. The second is set for this summer in Ontario and will shine a light on Canadian manufacturing. The last event, happening in British Columbia, will look to the future—with a focus on electrification and the next generation of Lexus vehicles.
More Than a Car. It’s an Experience.
What makes Lexus truly special isn’t just the vehicles. It’s how it feels to own one. That feeling comes from thoughtful service, reliable performance, and a focus on what people really want. Lexus calls it “Guest experience,” and it’s been part of their mission since day one. Here in Brampton, Northwest Lexus carries that tradition forward every single day.
Celebrate the Legacy. Experience the Drive.
Thirty-five years is just the beginning. Come visit us at Northwest Lexus and see how far Lexus has come—and where it’s going next. Whether you’re new to the brand or already a fan, you’ll find something worth celebrating right here.